Pocket Talk: From Posts to Purpose – Building a Social Strategy That Drives Impact

Develop a unified social media strategy to increase visibility, engagement, and fundraising.

Prioritize which platform to focus on with a focus on strong storytelling, reels, community participation, and emotionally engaging content.

Key pillars of SMM: 

• Unique Identity 
• Content Creation  
• Consistency 
• Community Engagement 

Discuss practical posting structure, cross-promotion between organizations, organic traffic, and audience growth strategies to create a recognizable online movement that brings more awareness, stronger community connection, and greater financial support to the cause.

Dasha Tretiakova is the founder and CEO of Odyssey Travel Club, a global bespoke travel and experience company creating extraordinary journeys—from Himalayan expeditions to Kenyan safaris and private wine experiences in Champagne.

With over 15 years of experience in international communications and luxury markets, Dasha has led high-level negotiations totaling over $30 million and worked across diverse global roles. She holds degrees in management from Kyiv National University and international communications from the Sorbonne in Paris.

Fluent in English and French, with native Ukrainian and Russian, Dasha brings a global perspective to her work. Today, she curates tailor-made adventures and community-driven group travel experiences designed to connect people through discovery, culture, and unforgettable moments.

Follow Dasha on Instagram @dashaGOround or Facebook Daria Tretiakova